Character Limits

Character limits for messages containing "Normal" character sets (e.g. English alphabetical characters and numbers):

  • One standard SMS is 160 characters
  • After 160 characters your message will become multi-part and 153 characters per part
  • If you include personalized fields we can not count the exact characters, so the count will be approximate


Character limits for messages containing "UTF-8" character sets (e.g. Chinese, Korean, Japanese, Arabic, Hebrew etc.)

  • One SMS is 70 characters
  • After 70 characters your message will become multi-part and 67 characters per part
  • If you include personalized fields we can not count the exact characters, so the count will be approximate